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Tuesday, September 06, 2005

Supply my chain

Consumer product manufacturers are facing an increasingly competitive landscape. The sales organization is being pressed by key stakeholders to predict and achieve increased sales and gross margin in each period.

The supply chain organization is faced with the challenge of reducing costs, even as many tier 1 retailers are demanding higher levels of value-added service. As a result, consumer products companies can no longer afford to operate linear "one size fits all" supply chains that were designed to push product into a channel.


By building a demand-driven supply chain and utilizing RFID technology, consumer goods manufacturers have the opportunity to position themselves well to respond to today's marketplace challenges as well as those that are sure to arise in the future.
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