Mission, Vision and Goals
- Define precisely what you want to accomplish
- Create an inspiring vision and a mission statement that will work for you
- Set effective goals that will propel you to action
Strategies for Marketing Success
- Develop a long-term strategy for success
- Targeting - find your business niche
- Identify your Unique Selling Proposition (USP)
- Plan your PR campaign, Internet visibility, Blogosphere
Generating Leads and lead conversion
- Create a system to attract your ideal customers
- Generate leads through a customer education system
- Additional ways to get customers: digital storytelling, internet presence
- Understand the entire sales process: supply chain management
- Learn to make presentations that sell
- Telephone and internet selling strategies
- Develop consultative selling skills
- Effective follow up system
How to Keep Customers
- How to satisfy your customers needs and requirements
- Defining the life value of your customer
- The "moments of truth" in your customer releationship process
- How to stay in touch after the sale
- Generate profitable added value sales
Time Management
- What's important, what can be automated and what deleted?
- Practical system for being in control of your time
- Scheduling time for interruptions - urgent/non urgent and important/unimportant
Advertising
- Select right publication and media
- Power of headlines
- How to write to persuade
- Create offers that make people respond
- ABC of ad-testing and test marketing
- Advertising price management
Creating a support system
- Your support system & how to build it
- Hiring, partnering and keeping the best people
- Form joint ventures and alliances
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