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Saturday, April 15, 2006

Mobile Lifestyle

While on the move. The difference between this new channel (podcasting, webcasting, narrowcasting) and, say, magazine adverts or corporate newsletters to clients, is that a conversation can take place. Podcasting lets people subscribe to radio-like audio content, just like you can subscribe to a magazine or a newspaper.
Podcasting will not replace any current marketing or information distribution channels - but as a business you will need to be aware of its presence and, if the market you are aiming for is one that podcasting can reach, then you really should consider embracing it.
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