We can't have it all

Less is more. We don't get it all. In the empty room everything is possible. We can shape our lives. The Supermarket is the greatest paradox of choice. Consumer electronics do have so many choices. You can find 6,5 million stereosystems.

"We can't have it all, and worse yet the desire to have it all and the illusion that we can is one of the principal sources of torture of modern affluent free and autonomous thinkers."

• We're in the charge of the health care destiny
• The amount of new drugs advertised on network television
• The individual has to carry the burden of making choices about things that we know nothing about
  

Barry Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action in the Psychology Department at Swarthmore College, where he has taught since 1971. He is the author of ten books, among them "The Battle for Human Nature," "The Costs of Living," and in 2004, "The Paradox of Choice: Why More Is Less."

• You have to place new tissue to shape your body
• If you are unattractive, it's your fault
  

He is a fellow of both the American Psychological Association and the American Psychological Society. His research and teaching focus on the intersection of psychology and economics, and more specifically on how the abundance of choice in modern life both liberates and bedevils those who face it.

• religion comes in a lot more flavours that it used to be
• we reshape ourself on a daily basis
• this is modern life
• cheese and crackers are not empty choic

We have more freedome of choice. We have more money. This could be best of all worlds. But people are much more depressed. Younger and younger people are distressed in the face of plenty. What does too much choice do?

• 24 jams - more people attracted and selling a little more
  
• 6 jams
  

Sell more goods. Speed dating. Rotate a table to get an 8 min date. In these busy life a lot of dates in modern life. The more dates, the less matches. Too many choices people find it more difficult to make choices

• Regret makes us feel bad
• Opportunity cost, we loose opportunities in other places

500 flavours of Ice creams at a place in Canada. The opportunity cost is huge. Imagine you're coming too late to the Kiosque.

• They have to close the door
• What is the right thing to do
• They can't make the decision
• Leave McDonalds and go to Starbucks

Councelling services can't meet demand. We have too many choices.

• This is the way science work
• The choice to work every minute and everywhere
• The choices make a pressure on people

The best fitting jeans I ever had out of all the choices

• I wasn't happy
• Expectations creating
  

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