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Friday, October 12, 2007

We made a social gesture: Social Objects in Biotech



  • It's the conversation that gravitates around the object
  • Talk about social objects
  • What made Flickr compelling
  • Social objects
  • Photo and Share
  • Facebook is a metablog to share
  • Apple don't have to advertise its new phone
  • We like to talk about it
  • From now on you have to have a social object
  • Try to find out about it
  • Social objects is the future of it
Are we able to develop social objects around complex things like Biotech, pulp and paper processes, bioreactors, bioprocessors, fermentation, microbe diagnostics, etc.?
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