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Thursday, November 29, 2007

Publisher Gets Web Readers to Fill the Pages of Its Magazines - New York Times

Publisher Gets Web Readers to Fill the Pages of Its Magazines - New York Times: "SAN FRANCISCO, Nov. 21 — A funny thing happened while Halsey Minor was trying to kill print journalism.

He ended up publishing magazines — big, heavy magazines, with beautiful pictures on quality paper — the kind he and others had declared obsolete.

The founder of the technology news site CNet.com readily admits to an about-face. “I spent my time at CNet talking about how print was going to be challenged by the Internet and specifically how we were going to make magazines go away,” he said.

“But two years ago I realized I was still reading over 100 magazines a month. I like holding them and turning the pages. And the images are better than on the Internet.”

Amid the YouTube-fueled craze for user-generated content, he wondered why readers, instead of writers and editors whom he would have to pay, could not do most of the heavy lifting. He also pondered how he might get rid of, or at least reduce, the large ad sales staff. He just was not sure how to pull it off."
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