The Barents Euro-Arctic Region is characterized by its diversity and extensive territory. The region consists of 13 municipalities located in the northernmost parts of Sweden, Norway, Finland and Northwest Russia.
Around five and a half million people live
in this area. The arctic climate, exotic midnight sun, dark polar
nights, northern lights, cold winters, vast natural resources and
diverse of cultural heritage offer both a fertile but also a challenging
ground for tourism development.
The Barents Region is nowadays
considered one of Europe's largest regions for inter-regional
Barents Tourism Action Plan has been created to promote inter-regional tourism cooperation in the Barents Region. Inter regional
tourism cooperation will help strengthen the attractiveness and
accessibility and promote public awareness of different destinations
situated in the Barents Region.
This Action Plan is based on extensive
research, background material and expert consultations. Interviews were
conducted among small- and medium-sized Barents tourism enterprises
which located in Finnish Lapland, Swedish Lapland, Northern Norway,
Arkhangelsk and Murmansk.
Interviews provided critical information on
the needs and expectations of tourism enterprises regarding tourism development in the Barents Region.
This Action Plan focuses on five key areas:
cooperation, education and knowledge, accessibility and transportation
infrastructure, product development and place identity.
These five key
action areas have been identified as vital to promoting inter-regional
tourism development in the Barents Region.
Barents Tourism Action Plan has been has been produced as a part of
Barents tourism development project BART - Public-Private Partnership in
Barents Tourism funded by European Union Kolarctic ENPI CBC program.
The Barents Tourism Action Plan was done in cooperation with Barents
Euro-Arctic Joint Working Group on Tourism (JWGT).