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Tuesday, July 26, 2005

eBay brand value 2005

The online auctioneer was the biggest gainer in global brand value in 2005. But eBay's share price this year is well below last year's -- off some 35% at press time from its 52-week high as analysts question its decision to raise commission prices earlier this year at the same time Yahoo! is offering free auction services.

eBay's business model is all about empowering consumers to buy and sell anything they want without the burdens of licenses, rent, or insurance, and it is perhaps the ultimate interactive brand.
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