The role of market research and collaboration becomes increasingly important when knowledge intensive companies compete to achieve global success with new products and inventive problem solving.
The Biotechtouch Network is featuring multi-channel interaction for suppliers prospecting the use of new technologies for measurement, analysis, and control.
Picture: Remix GmbH, Helge V. Keitel, KK-Net, Finland (2013)
Innovative business communication plays an important role in facilitating interaction among problem owners and solution providers.
We are helping our clients in the process of learning how best to utilize the opportunities provided by intelligent use of open collaboration and highly targeted hyper-local activities, and to ensure faster adaption of new problem solving applications.
We’ve developed and conceptualized ready-to-use problem solving formats, enabling rapid conversion of technologies and expertise from R&D to money making / saving process control solutions.
We provide a dynamic five step operating model to ensure a consistent weekly communication program:
| S T E P S | Attention | Interest | Desire | Action |
| Monday | Prospect | Application | Benefits | Story |
| Tuesday | Client | Problem | Solution | Steps |
| Wednesday | Profiling | Partner | Solution | Supplier |
| Thursday | Industry | Success | Provider | Presentation |
| Friday | Testimonial | Experience | Profits | ROI |
Cost-effective digital storytelling and multichannel distribution can be used to educate and activate the use of new technical solutions fro optimized process control and management.
Surrounded by increasingly complex issues, we also advance the interaction between a multitude of solutions providers around the globe.
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